5 Tips on Emailing a Music Professional
Yesterday I received 563 emails. I would assume more well known people in the industry get far more, but that’s still about 35 emails for each hour I’m awake. So basically, if you’re a band trying to get the attention of a music industry professional, you just need to know that what you write in that email is important in that you have very little time to grab their attention.
Here are five tips you may find helpful when emailing a music professional:
1. Don’t be overly friendly. It’s okay to write “Hey Dave” as opposed to “Dear Mr. Rose”, but don’t go as far as calling me “bro”. Emails from people I don’t know that start with “Hey bro” usually get deleted.
2. Don’t type in ALL CAPITAL LETTERS. If I need to explain why, you should probably read a blog on communication in the modern internet era. Just trust me on this one. Don’t type in ALL CAPS.
3. Know how emails work. CC vs BCC for example. Use CC when you are trying to have a conversation between multiple people and if everyone needs to receive responses. Use BCC when basic info is being relayed. If you’re emailing a link to your new video and have 300 industry people you’re sending it to, BCC them. CCing an industry professional along with 300 other people not only exposes their contact information to those other people, it usually prompts unwelcomed responses from people who “reply to all”.
4. Don’t attach an mp3! Just don’t. At 35 emails per hour coming in, they can clog up an inbox quickly. Instead, add a link to your website or a YouTube video. Only send an mp3 if the individual has specifically requested that you do so.
5. Don’t tell an industry professional that your band is the next Beatles. Let us be the judge of that. I know you’re confident in your music and that’s great. Confidence is nice. Statements like “We are going revolutionize the music industry like only Elvis and The Beatles have done!!!!”, well… that’s a bit much. Sell yourself, just don’t oversell yourself.
Bonus: 6. Spell-check. It’s the “ABC” button on your email program. It’s a handy tool for people like me who suck at spelling. If you’re too lazy to spell-check, or worse don’t know how to use it, it’s unlikely a professional will take anything you say seriously.